Social - Local - Mobile

Gerrit Heinemann () and Christian Gaiser ()
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Gerrit Heinemann: Niederrhein University
Christian Gaiser: Bonial International GmbH

in Management for Professionals from Springer

Date: 2015
Edition: 2015
ISBN: 978-3-662-43964-7
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Chapters in this book:

Ch 1 “Always on and Always in Touch”: The New Buying Behaviour

Gerrit Heinemann and Christian Gaiser

Ch 2 Social Commerce as Base Factor No. 1 for SoLoMo

Gerrit Heinemann and Christian Gaiser

Ch 3 Location-based services as Base Factor No. 2 for SoLoMo

Gerrit Heinemann and Christian Gaiser

Ch 4 Mobile Commerce as Base Factor No. 3 for SoLoMo

Gerrit Heinemann and Christian Gaiser

Ch 5 Study: Status and Potential of Location-based services

Gerrit Heinemann and Christian Gaiser

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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmtpr:978-3-662-43964-7

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DOI: 10.1007/978-3-662-43964-7

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