Mobile Commerce as Base Factor No. 3 for SoLoMo

Gerrit Heinemann and Christian Gaiser
Additional contact information
Gerrit Heinemann: Niederrhein University
Christian Gaiser: Bonial International GmbH

Chapter 4 in Social - Local - Mobile, 2015, pp 101-154 from Springer

Abstract: Abstract The number of mobile phone connections worldwide also illustrates that the mobile web is growing enormously and will soon overtake the laptop and PC as the primary device for Internet usage. Notebook sales figures have also caught up with the PC market. According to forecasts from investment bank Morgan Stanley, there will likely be more mobile Internet users than desktop users around the world in 2014, with a relevant mobility impact on customers and retailers. More than one billion UMTS (“Universal Mobile Telecommunications System”) users are already registered around the world (cf. Fig. 4.1). This generates new expectations and requirements among customers, which, from their perspective, should also be fulfilled by traditional retailers. No doubt, the “new generation of mobile commerce” will play a key role here in the future of online commerce, since it consistently allows for simultaneous purchase on all channels, i.e. with the smartphone in-store. However, the question of how retailers can make best use of the disruptive technology of mobile Internet for their brick-and-mortar stores can no longer be answered separately from the issue of “SoLoMo”.

Keywords: Mobile Device; Customer Relationship Management; Universal Mobile Telecommunication System; Universal Mobile Telecommunication System; Online Retailer (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-662-43964-7_4

Ordering information: This item can be ordered from
http://www.springer.com/9783662439647

DOI: 10.1007/978-3-662-43964-7_4

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().