Driving Growth and Profit with Solution Business

Kaj Storbacka and Risto Pennanen
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Kaj Storbacka: University of Auckland Business School
Risto Pennanen: Talent Vectia Ltd.

Chapter 1 in Solution Business, 2014, pp 1-18 from Springer

Abstract: Abstract In this chapter, we discuss some of the key drivers that motivate firms to move into solution business. We explain why and how firms need, when working towards a solution business model, to transform along four continuums. We illustrate some of the pitfalls associated with the unfavorable cost development that occur when firms’ efforts to become a solution business are poorly synchronized. We also introduce our solution business framework, designed to expedite successful management of solution business.

Keywords: Cash Flow; Operational Adaptiveness; Product Data Management; Sales Process; Solution Provider (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-03976-3_1

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DOI: 10.1007/978-3-319-03976-3_1

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