Solution Business

Kaj Storbacka () and Risto Pennanen ()
Additional contact information
Kaj Storbacka: University of Auckland Business School
Risto Pennanen: Talent Vectia Ltd.

in Management for Professionals from Springer

Date: 2014
Edition: 2014
ISBN: 978-3-319-03976-3
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Chapters in this book:

Ch 1 Driving Growth and Profit with Solution Business

Kaj Storbacka and Risto Pennanen

Ch 2 Develop Solutions: Identifying New Value-Creation Opportunities

Kaj Storbacka and Risto Pennanen

Ch 3 Create Demand: Generating Sales Opportunities

Kaj Storbacka and Risto Pennanen

Ch 4 Sell Solution: Turning an Opportunity into an Order

Kaj Storbacka and Risto Pennanen

Ch 5 Deliver Solution: Securing Customer Value Creation and Firm Value Capture

Kaj Storbacka and Risto Pennanen

Ch 6 Solution Platform: Foundation for Sustainable Success

Kaj Storbacka and Risto Pennanen

Ch 7 Making It Happen: Are You Ready for Solution Business?

Kaj Storbacka and Risto Pennanen

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DOI: 10.1007/978-3-319-03976-3

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