Deliver Solution: Securing Customer Value Creation and Firm Value Capture

Kaj Storbacka and Risto Pennanen
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Kaj Storbacka: University of Auckland Business School
Risto Pennanen: Talent Vectia Ltd.

Chapter 5 in Solution Business, 2014, pp 73-87 from Springer

Abstract: Abstract Commercialization: We emphasize the role of verifying and documenting the created value for both the firm and its customers. Industrialization: We highlight the importance of solution delivery—of ensuring that the over-arching problems of solution business models relate not to sales but instead to cost-effective delivery.

Keywords: Value Capture; Delicate Solution; Value Creation; Solution Delivery; Salty Solution (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-03976-3_5

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DOI: 10.1007/978-3-319-03976-3_5

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