Fields of Application of Artificial Intelligence—Customer Service, Marketing and Sales

Ralf T. Kreutzer () and Marie Sirrenberg ()
Additional contact information
Ralf T. Kreutzer: Berlin School of Economics and Law

Chapter 4 in Understanding Artificial Intelligence, 2020, pp 105-154 from Springer

Abstract: Abstract In this chapter you will see how Artificial Intelligence can support lead prediction and lead profiling to identify look-alike audiences. The possibilities to develop individualized recommendations and media plans based on AI will be discussed, too. A relevant use case of Artificial Intelligence is conversational commerce—leading from voice first to voice only. We can use AI systems for sentiment analyses and for content creation and content distribution, too. The detection of fake accounts and fake news poses a great challenge for AI processes.

Date: 2020
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-25271-7_4

Ordering information: This item can be ordered from
http://www.springer.com/9783030252717

DOI: 10.1007/978-3-030-25271-7_4

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().