Global Business Responsibility

Bodo B. Schlegelmilch
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Bodo B. Schlegelmilch: Vienna University of Economics and Business

Chapter 13 in Global Marketing Strategy, 2022, pp 349-382 from Springer

Abstract: Abstract This chapter discusses business responsibility in a global marketing context. It looks at corporate social responsibility (CSR), sustainability, and business ethics from a corporate perspective and briefly explores the role of consumers and regulators. When attempting to clarify what business responsibility entails, we note persistent disagreements on rather fundamental positions. Examples include the remit of CSR and its voluntary nature; the potential “trade-offs” between the economic, social, and environmental aspects of sustainability; and how to judge whether particular decisions are ethical or unethical. An understanding of the main issues underlying these debates helps executives to navigate through the thorny field of business responsibility in global marketing strategy and shows that responsible business conduct and economic success are two sides of the same coin.

Keywords: Corporate social responsibility; Sustainability; Business ethics; Corporate codes of ethics; Sustainable development goals; Triple bottom line; Child labor; Sustainable production; Fair trade; Intellectual property rights; Cause-related marketing; Consumer fraud; Cultural appropriation; Global reporting initiative (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-90665-8_13

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DOI: 10.1007/978-3-030-90665-8_13

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