Global Supply Chains

Bodo B. Schlegelmilch
Additional contact information
Bodo B. Schlegelmilch: Vienna University of Economics and Business

Chapter 9 in Global Marketing Strategy, 2022, pp 225-252 from Springer

Abstract: Abstract Supply chains that stretch over different countries on different continents are one of the defining characteristics of globalization. At its core, global supply chain management comprises logistics, purchasing (sourcing), operations, and marketing channels. This chapter starts by clarifying the conceptual differences between global supply chains and global value chains and reviews the transformation from linear chains to digital ecosystems brought about by digital platform providers like Amazon and Alibaba. This is followed by a look at the key benefits and challenges of global supply chains, where we emphasize that logistics involves much more than the transfer of goods and that the smooth exchange of electronic data is gaining rapid importance. Next, we take a detailed look at inbound, outbound, and reverse logistics. Subsequently, we focus on the customer-facing elements of the supply chain, where we discuss the key functions of channel members and different organizational formats. Perspectives on selecting channels for different country markets, alternatives to cover markets with different degrees of intensity, the composition of indirect distribution structures and the management, training and competition with intermediaries follow. The chapter closes by considering some important trends shaping global supply chains and distribution channels.

Keywords: Global supply chains; Global value chains; Digital ecosystems; Logistics; Purchasing; Outsourcing; Direct channels; Indirect channels; Hybrid channels; Vertical marketing system; Horizontal marketing system; Multichannel; Omnichannel; Pure-player; E-retailers; Supply chain reconfiguration; Reverse distribution (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-90665-8_9

Ordering information: This item can be ordered from
http://www.springer.com/9783030906658

DOI: 10.1007/978-3-030-90665-8_9

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().