Creativity Tools in QM

Marc Helmold
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Marc Helmold: IU International University of Applied Sciences

Chapter 19 in Virtual and Innovative Quality Management Across the Value Chain, 2023, pp 205-209 from Springer

Abstract: Abstract Brainstorming is an idea generation method developed by Alex F. Osborn in 1939 and modified by Charles Hutchison Clark, the purpose of which is to encourage the generation of new, unusual ideas in a group of people. He named it after the idea behind this method, namely, using the brain to storm a problem (literally: using the brain to storm a problem). In brainstorming, ideas and suggestions on a topic are freely expressed and collected. It does not matter how mature and high quality an idea is, but first of all that as many ideas as possible are collected. It is important that all participants collect and publish ideas.

Date: 2023
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DOI: 10.1007/978-3-031-30089-9_19

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