Timing Is Critical

George Vekinis
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George Vekinis: National Centre for Scientific Research Demokritos

Chapter 16 in The Researcher Entrepreneur, 2023, pp 75-79 from Springer

Abstract: Abstract In business, timing is very important, but when setting up a start-up, timing is critical. Your technology or product or service should address a specific need or demand at that point in time! For this, a close market watch is crucial. By watching the market or markets and “listening” to the needs and demands being expressed (indeed, sometimes “below the surface”), you will know when to move. Entering the market at the wrong time may not only be disastrous financially, but it may also have a negative effect on your reputation and, as a consequence, make it very difficult to change market perceptions later.

Date: 2023
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DOI: 10.1007/978-3-031-44358-9_16

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