Case 53 Hibbett, Inc

B. Rajesh Kumar
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B. Rajesh Kumar: Institute of Management Technology

A chapter in Rising Stars, 2024, pp 399-405 from Springer

Abstract: Abstract Hibbett is a leading athletic fashion retailer with approximately 1100 stores under the Hibbett and City Gear banners. The company was founded in the year 1945 and is headquartered in Birmingham, Alabama. Hibbett offers personalized customer service and access to footwear, apparel, and equipment from top brands such as Nike, Jordan, and Adidas. By January 2022, Hibbett owned approximately 1096 retail stores consisting of 900 Hibbett stores, 179 City Gear stores, and 17 Sports Additions athletic shoe stores. These stores are located in 35 states across the United States. By 2022, the store base of Hibbett consists of 833 stores located in strip centers, 32 free-standing stores, and 231 enclosed mall locations. Consumers can make new purchases, browse, and find new information through its website www.hibbett.com . The purchases can be made online or by visiting the nearest store of the company. By January 2022, Hibbett employed approximately 11,000 team members of which 3600 were full-time team members. Over 92% of the total population work in retail locations. None of the team members were represented by a labor union. The Moonan family has owned the Hibbert and its predecessors since the 1930s. The stores of Hibbett offer a core merchandising mix of premium athletic branded footwear, accessories, and team sports equipment which are designed for GEN-Z customers within each market. The focus of the company is on meeting the fashion and technical demands of its customers. The company targets the underserved markets with branded products and gives special attention in terms of providing a high level of customer service.

Date: 2024
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DOI: 10.1007/978-3-031-50032-9_53

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