Case 56 Adobe

B. Rajesh Kumar
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B. Rajesh Kumar: Institute of Management Technology

A chapter in Rising Stars, 2024, pp 421-430 from Springer

Abstract: Abstract Adobe is involved in the game-changing innovations for enhancing digital experiences by adding millions of new customers, delivering billions of experiences across screens, and processing trillions of data transactions online. Adobe is in the Fortune’s Best Companies to Work in list for the past 21 years. Adobe was founded by Charles Geschke and John Warnock in the year 1982. Adobe is one of the largest and most diversified software companies in the world. Adobe offers a line of products and services which are used by professionals like photographers, video editors, designers and game developers, content creators, and knowledge workers. Adobe licenses its products to end users through its own app stores and own website at www.adobe.com. Adobe offers many products via a Software-as-a-Service (SaaS) model or managed services model which could be through hosted or cloud-based through term subscription and pay-per-use models. Over 90% of the world’s creative professionals use Adobe Photoshoot. Adobe Stock offers over 320 million assets. These assets include over 195 million photos, 98 million vectors and illustrations, 24 million videos, 70,000 music tracks, 5.1 million premium assets, and over 850,000 plus free photos, vectors, videos, and templates. Within the Adobe Document Cloud business, Adobe Acrobat had a strong leadership in document-intensive industries such as government, financial services, pharmaceutical, legal, aerospace, insurance, and technical publishing. In 2021, it was estimated that more than 400 billion PDFs were opened in Adobe products. Over 8 billion electronic and digital signature transactions were processed through Adobe Document Cloud in the year 2021. Most Fortune 100 companies rely on Adobe Sign for fast and secure e-signatures. The average book value of equity as percent of the market value of equity was 5.4% during the period 2018–2022.

Date: 2024
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DOI: 10.1007/978-3-031-50032-9_56

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