Case 58 Take-Two Interactive Software Inc

B. Rajesh Kumar
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B. Rajesh Kumar: Institute of Management Technology

A chapter in Rising Stars, 2024, pp 437-442 from Springer

Abstract: Abstract Take Two Interactive Software is a global leading developer, publisher, and marketer of interactive entertainment for consumers. The company develops and publishes products basically through Rockstar Games, 2 K, Private Division, and T2 Mobile games. The products offered are designed for console gaming systems for Sony PlayStation®4 (“PS4”) and PlayStation5 of Sony Computer Entertainment Inc. and for Xbox One® (“Xbox One”) and Xbox Series X|S (“Xbox Series X|S”), and Nintendo’s Switch (Switch) of Microsoft. The products are also designed for personal computers, mobile, smartphones, and tablets. The products are offered through physical retail, digital download, online platforms, and cloud streaming services. The company derives revenues mainly from the sales of internally developed software titles and software titles developed by third parties. The company has internal development studios located in Australia, Canada, China, the Czech Republic, Hungary, India, Serbia, South Korea, Spain, the United Kingdom, and the United States. Agreements with third-party developers give the company exclusive publishing and marketing rights and the company makes development payments and pays royalties based on product sales. The company has entered into license agreements with Sony and Microsoft to develop and publish software in Asia, Australia, Europe, North America, and certain Latin American, Middle Eastern, and African countries. By March 2022, the company employed 7799 employees of which 3812 were employed outside of the United States. The company has adopted differentiation strategy to offer products that combine advanced technology with unique gameplay experiences for consumers. The average growth rate in revenues and net income were 19% and 33% during the period 2018–2022.

Date: 2024
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DOI: 10.1007/978-3-031-50032-9_58

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