Case 72 Alphabet

B. Rajesh Kumar
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B. Rajesh Kumar: Institute of Management Technology

A chapter in Rising Stars, 2024, pp 529-536 from Springer

Abstract: Abstract Alphabet functions as a collection of business with Google being the leading business of the company. Alphabet was created through the restructuring of Google during October 2015 and became the parent company of Google and other Google subsidiaries. The American multinational technology company specializes in internet-related services and products. Google's products and services include online advertising technologies, search, cloud computing, and software. Google consists of two segments—Google Services and Google Cloud. All non-Google businesses are collectively termed as Other Bets. Google is continuously engaged in innovation and introduction of new products and features. The company has invested more than $100 billion in research and development in the last 5 years. As of December 31, 2022, Alphabet had 190,234 employees. Google Search facilitates people to have trillions of searches on Google every year. YouTube provides entertainment, information, and opportunities about new insights. Google Cloud facilitates customers to solve business challenges and problems. Artificial Intelligence powers Google's core products. AI facilitates Google App to search in new languages. Google products such as Lens and Translate are built using artificial intelligence technologies such as optical character recognition and machine learning. It is estimated that 4 billion photos are encrypted by Google photos daily. YouTube Shorts have over 15 billion each day globally. There are over 1 billion shopping sessions per day across Google. Google has invested over $ 7 billion in data centers and offices across the USA. Acquisition is an important strategy of growth for Alphabet. The cumulative total monthly stock returns for Alphabet was 84% compared to the returns of 61% for the Nasdaq Composite during the period May 2018–April 2023. The total revenues and net income increased by 21% and 24% on average basis during the period 2018–2022.

Date: 2024
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DOI: 10.1007/978-3-031-50032-9_72

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