Case 97 1-800-Flowers

B. Rajesh Kumar
Additional contact information
B. Rajesh Kumar: Institute of Management Technology

A chapter in Rising Stars, 2024, pp 695-702 from Springer

Abstract: Abstract 1-800-Flowers.com, Inc. and its affiliated companies offer a wide array of gifts crafted to facilitate customers in conveying their sentiments, forging connections, and commemorating special occasions. The company began operations in the year 1976. The firm started off with the acquisition of a single retail florist and later on expanded to a 14-store chain. The company took advantage of the rapid emergence of toll-free calling. The company acquired the right to use the toll-free telephone number 1-800-FLOWERS and established it as its corporate brand. The star family of brands of the company include 1-800-Flowers.com®, 1-800-Baskets.com®, Cheryl’s Cookies®, Harry & David®, PersonalizationMall.com®, Shari’s Berries®, FruitBouquets.com®, Moose Munch®, The Popcorn Factory®, Wolferman’s Bakery®, Vital Choice®, Stock Yards®, and Simply Chocolate®. The company operates BloomNet®, a global floral and gift industry service provider. It also oversees Napco℠, specializing in floral gifts and seasonal décor; DesignPac Gifts, LLC, a gift basket and tower manufacturer; and Alice’s Table®, a nationwide digital livestreaming platform which offers floral, culinary, and lifestyle experiences. By July 2022, the company employed approximately 4700 full-time and part-time employees in the United States. 1-800-Flowers.com is one of the most recognized brands in the floral and gift industry. The superior power of its brand has enabled the company to extend its product offerings from floral category into complementary products such as gourmet popcorn, cookies and related baked and snack food products, premium chocolate and confections, wine gifts, gourmet gift baskets, fruit bouquet arrangements, gift-quality fruit baskets, dipped berries, as well as steaks, chops, and prepared meals.

Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-031-50032-9_97

Ordering information: This item can be ordered from
http://www.springer.com/9783031500329

DOI: 10.1007/978-3-031-50032-9_97

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().