Reaching Luxury Shoppers, Travel Retail, and the Sense of Time

Diana Derval
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Diana Derval: DervalResearch

Chapter 10 in Designing Luxury Brands, 2024, pp 165-192 from Springer

Abstract: Abstract In this chapter, we explore the sense of time, looking at Rémy Cointreau and Roberto Cavalli’s success stories. In the Jaguar case, we use the Wait Marketing 6Ms to engage luxury shoppers at the right moment, at the right place.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-031-54093-6_10

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DOI: 10.1007/978-3-031-54093-6_10

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