What to Research

Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Additional contact information
Orestis Georgiou: Ultraleap Ltd.
Mykola Maksymenko: Haiqu Inc.
Stephen Russo: Honeywell Building Automation Inc.

Chapter 8 in R&D Management and Technology Commercialization, 2025, pp 105-122 from Springer

Abstract: Abstract This chapter tackles one of the most critical questions in R&D management: how to define the right research direction. It highlights common pitfalls such as misaligned goals, lack of relevance, and excessive project timelines, while introducing practical tools to address these challenges. Central to this is a structured, seven-step original framework designed to align research with market needs, corporate strategy, and technological trends. The chapter also emphasizes the importance of balancing incremental improvements with bold, transformative projects, and proposes modular approaches to structure R&D activities for flexibility and responsiveness. By fostering collaboration between R&D and business units, leveraging diverse funding sources, and avoiding common innovation traps, R&D teams can create an environment where innovation thrives. This chapter sets the foundation for navigating the complexities of the technology landscape, which is further explored in the next chapter.

Keywords: Research agendas; Technology research levels; Incremental vs. disruptive innovation; Stakeholder alignment; Opportunity scoping (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-031-86789-7_8

Ordering information: This item can be ordered from
http://www.springer.com/9783031867897

DOI: 10.1007/978-3-031-86789-7_8

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().