Successful Aftermath

Gary L. Frazier ()

Chapter 10 in Marketing and Channel Management for Low Brand Equity Firms, 2026, pp 149-161 from Springer

Abstract: AbstractThis chapter summarizes the financial results of firms implementing the book’s marketing and channel principles. Dramatic improvements in brand awareness will take place if most of the principles are faithfully followed. The next steps for firms to take after initial implementation of the principles are described in depth.

Date: 2026
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-032-19112-0_10

Ordering information: This item can be ordered from
http://www.springer.com/9783032191120

DOI: 10.1007/978-3-032-19112-0_10

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().