The Simple and Emotional Selling Proposition

Johannes Robier ()
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Johannes Robier: youspi Consulting GmbH

Chapter 6 in UX Redefined, 2016, pp 121-121 from Springer

Abstract: Abstract The Reason to Believe exposes the most important reason to buy and the underlying sales argument. The Reason to Believe wants to provide actual or subjective facts to affirm customers’ purchase decision and make them feel well about the product beyond the purchase process.

Date: 2016
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DOI: 10.1007/978-3-319-21062-9_6

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