Terroirs: Tell Me Where You Come From?

Pierre Mora
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Pierre Mora: KEDGE Business School

Chapter 4 in Wine Positioning, 2016, pp 43-54 from Springer

Abstract: Abstract Where are you from? This question of origin is fundamental and often follows with another question: who are you? There is often a close relationship between identity and geographical, geological, and climatic historical origin. This is why the term is so important as a tracking element in the wine world. The aim of this chapter is to understand what a terroir is and what its components are.

Keywords: Geographical Indication; Wine Industry; Pinot Noir; Wine Region; Homo Economicus (search for similar items in EconPapers)
Date: 2016
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DOI: 10.1007/978-3-319-24481-5_4

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