HTH’s Exploration in China

Dong Bian ()
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Dong Bian: CAPA Shanghai

A chapter in Market Entry in China, 2016, pp 121-131 from Springer

Abstract: Abstract HTH is a high-end home furnishing fabrics “editor”. Since it was a subsidiary of a global famous luxury group Luxury consumption in the emerging economies, especially in China, kept growing in a relatively high speed. The management team of HTH realized that the demand was getting saturated in developed countries. They thought that it was time to explore the business in emerging economies, where the market demand grew rapidly. HTH made China their first trial. They planned to conduct a complete market research and then enter the market with effective and sustainable strategies.

Keywords: High-end furniture; China; HTH; Luxury product; Entry decision; Market research (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-29139-0_11

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DOI: 10.1007/978-3-319-29139-0_11

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