Product Management Team

Gabriel Steinhardt

Chapter Chapter 4 in The Product Manager's Toolkit®, 2017, pp 17-27 from Springer

Abstract: Abstract The role of a product manager is challenging, complex, and often misunderstood. Across the technology industry, the Product Manager title is used in many ways to describe drastically different duties and responsibilities. Diverse interpretations regarding the role of the product manager have created for some an untenable situation where they struggle to define their own role. Properly defining and structuring the roles and responsibilities of the product management team will enable the team members to be more efficient and productive, leading to better revenues and higher-quality products that meet customer needs. This chapter explores the challenges faced by modern technology product managers and provides an established solution to formalize and structure the responsibilities and make-up of the product management team.

Keywords: Product Marketer; Product Planning; Product Management; Product Planner; Product Marketing (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-49998-7_4

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DOI: 10.1007/978-3-319-49998-7_4

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