Successful Navigation Through Digital Transformation Using an Innovation Radar
Jan Heinemann (),
Oliver Platzen () and
Carolina Schiefer ()
Additional contact information
Jan Heinemann: Detecon (Schweiz) AG
Oliver Platzen: Detecon Inc. (USA)
Carolina Schiefer: Detecon (Schweiz) AG
A chapter in Future Telco, 2019, pp 155-164 from Springer
Abstract:
Abstract In times of rapid technological development and disruptive digital transformation, it is imperative for companies to keep an eye on a constantly growing and changing environment of potential competitors, partners, suppliers, etc. The radar tool and methodology offers an intuitive and simple foresight mechanism for an entire organization to enable transparency and discourse about industry change at any corporate level. At the same time this approach needs to be well integrated within the company’s innovation and partner management processes to enable end-to-end value from identification and deduction to strategic actions. Using artificial intelligence (AI) as an exemplary trend category to dive deeper into the details of a trend radar, we outline major success factors as well as benefits for companies adopting this approach.
Keywords: Trend scouting; Telco trends; Startups; Foresight method; Foresight process; Technology foresight; Trend radar; Artificial intelligence; Innovation management; Innovation; Innovation assessment; Innovation radar; Digital transformation (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-77724-5_13
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DOI: 10.1007/978-3-319-77724-5_13
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