Business Transformation

Martin Kaschny and Matthias Nolden
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Martin Kaschny: Koblenz University of Applied Sciences
Matthias Nolden: MNCCI

Chapter 2 in Innovation and Transformation, 2018, pp 23-47 from Springer

Abstract: Abstract In Chap. 1 the success factor of innovations was described. It was shown how important innovations are for companies and why a structured innovation management is the prerequisite for the success of innovation. This chapter deals with business transformation and is intended to show what a transformation is and why there is a connection with the subject of innovation management. On the basis of its timeliness and to show its relevance to innovations, the term “digital transformation” is used, as well as showing the opportunities and risks this has to companies.

Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-78524-0_2

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DOI: 10.1007/978-3-319-78524-0_2

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