Design to Value (DTV)

Christoph Fuchs and Franziska J. Golenhofen
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Christoph Fuchs: Siemens AG
Franziska J. Golenhofen: Siemens AG

Chapter 6 in Mastering Disruption and Innovation in Product Management, 2019, pp 103-122 from Springer

Abstract: Abstract In our highly competitive world it becomes ever more important that products address what customers value in various circumstances. Asking around in your office or home environment, you can immediately find out that for a given product or service, value is very subjective. It is difficult to establish the value of a product because for one and the same product, different people will apply different criteria to assess if they would receive a good or bad value in return for their invested money. Price is measured in numbers and is obvious to each consumer, yet what is value?

Keywords: Lifecycle Costs; Value Proposition Design; Product Architecture; Market Demand Price; Entire Product Family (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-93512-6_6

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DOI: 10.1007/978-3-319-93512-6_6

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