Competitor Information: Know Your Opponent

Christian Homburg (), Heiko Schäfer () and Janna Schneider ()
Additional contact information
Christian Homburg: Universität Mannheim

Chapter 13 in Sales Excellence, 2012, pp 193-196 from Springer

Abstract: Abstract Only a company that knows its competitors can hold its own against them. The effects of misjudging the competition can be disastrous. This chapter considers the need for a competitor information system which answers questions such as: Who are our competitors? Where do our competitors stand in the market? What resources do our competitors have, i.e. how powerful are they? Where do our competitors want to get to? What are they doing to get there? This chapter begins the discussion of the kinds of competitor information that is needed, how it can be gathered, and how it can be utilized.

Keywords: Competitive Information; General Legal Conditions; Sales Information System; Employee Magazine; Call Center Employees (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-642-29169-2_13

Ordering information: This item can be ordered from
http://www.springer.com/9783642291692

DOI: 10.1007/978-3-642-29169-2_13

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().