Innovation Partnerships

Thomas Ehrlich ()
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Thomas Ehrlich: NetApp Deutschland GmbH

Chapter Chapter 24 in The Road to a Modern IT Factory, 2014, pp 181-186 from Springer

Abstract: Abstract Sound innovative capabilities determine a company’s market value and its ability to create new value. However, only replicable, long-term innovation strategies that offer uniqueness, economies of scale, and cost savings by skill sharing can be considered true successes. In this chapter, NetApp, a global provider of innovative storage and data management solutions, serves as an example of the key elements of innovation partnerships from the point of view of technology businesses: motives, identification, management, the role of mirroring organizations, cooperation, and communication.

Keywords: Corporate Social Responsibility; Innovation Strategy; Beta Test; Technology Business; True Success (search for similar items in EconPapers)
Date: 2014
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DOI: 10.1007/978-3-642-40219-7_24

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