Implementing the Customer Interface of the Future: Requirements for Business and Technical Architecture

Peer Stehling ()
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Peer Stehling: Capgemini Deutschland GmbH

A chapter in CRM Goes Digital, 2025, pp 121-134 from Springer

Abstract: Abstract This article highlights the changes in the customer interface over the last 20 years and explains which approaches companies can leverage today to adequately use the increasing number of customer interfaces for their own company or customer communication from both a company- and customer-perspective. In addition, it will be explained how technical solutions for customer interfaces can be evaluated and deployed from the requirements generated by customers and the company.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-658-45798-3_9

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DOI: 10.1007/978-3-658-45798-3_9

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