Strategy Execution

Bernd Heesen
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Bernd Heesen: Prescient GmbH

Chapter 4 in Effective Strategy Execution, 2016, pp 103-122 from Springer

Abstract: Abstract This chapter presents how management can improve the strategic alignment by utilizing the management section of the Strategic Alignment Remote Control™ (see Fig. 4.1).

Keywords: Business Intelligence; Predictive Analytic; Marketing Campaign; Strategic Objective; Customer Segment (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-662-47923-0_4

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DOI: 10.1007/978-3-662-47923-0_4

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