Springboard Story: Using Stories to Win Over People

Karin Thier
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Karin Thier: NARRATA Consult

A chapter in Narrative Organizations, 2020, pp 167-172 from Springer

Abstract: Abstract Springboard stories are short “change stories” that push their listeners to make a mental leap (hence the name) in their understanding of a change. Ideally, the story gives them the impression that they came up with the intended change themselves. The stories are therefore not about conveying information—they want to impart a feeling for the opportunities afforded by a change.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-662-61421-1_18

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DOI: 10.1007/978-3-662-61421-1_18

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