Why the Future Belongs to Narratively Competent Organizations
Christine Erlach () and
Michael Müller ()
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Christine Erlach: NARRATA Consult
Michael Müller: Stuttgart Media University
A chapter in Narrative Organizations, 2020, pp 61-67 from Springer
Abstract:
Abstract A narratively competent organization knows the stories that are being told about it and acknowledges the significance of narrative structures for its identity, sense of meaning, values, knowledge, and forms of communication. Narratively competent organizations thus achieve a state of resonance with themselves and their environment. This is the prerequisite for becoming an agile, transformative, and sustainable organization.
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-662-61421-1_4
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DOI: 10.1007/978-3-662-61421-1_4
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