Competitor Analysis and Accounting Model: Accounting Model

Wing Sun Li
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Wing Sun Li: Beijing Normal University–Hong Kong Baptist University

Chapter 7 in Strategic Management Accounting, 2018, pp 125-141 from Springer

Abstract: Abstracts This chapter continues with the prior chapter but focuses on the use of accounting information (with minor part on nonfinancial data). It starts from the assessment of competitors’ competitive position based on accounting information. A systematic approach of competitor position analysis is adopted to articulate the relative strength of three key levers of a firm compared to the competitors, i.e., financial lever, capability lever, and efficiency lever. Four telecom global players Ericsson, Nokia_Siemens, Alcatel_Lucent, and Huawei are selected to elucidate how competitor position analysis can be performed. The chapter then demonstrate how to build a predictive model of competitor based on the available financial and market information. With the predictive model on hand, it further discusses how the model can be effectively used to examine competitor’s possible market responses based on financial and capability constraints.

Keywords: Accounting for competitive position analysis; Competitor accounting model; Relative financial strength; Competitor forecast model (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-981-10-5729-8_7

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DOI: 10.1007/978-981-10-5729-8_7

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