Success Stories
Anurag K. Agarwal ()
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Anurag K. Agarwal: Indian Institute of Management Ahmedabad
Chapter Chapter 3 in Doing Business in India, 2022, pp 21-33 from Springer
Abstract:
Abstract Several companies from all over the world have been doing business in India for the past so many decades. These companies are from different continents of the world, and there is hardly any success formula that may be applied by any new entrant to achieve success in the Indian market, however, a detailed understanding of the successful foreign businesses in India makes it possible to identify certain key factors which can play an important role in their success. On the other hand, not paying proper attention to the key factors has very often resulted in disastrous results for many foreign companies.
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-981-16-9045-7_3
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DOI: 10.1007/978-981-16-9045-7_3
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