The Might of MAAMA

Vijay Kumar
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Vijay Kumar: Azygos Consulting

Chapter Chapter 7 in The Economic Value of Digital Disruption, 2023, pp 525-688 from Springer

Abstract: Abstract The big five tech companies FAAMA (Facebook, Apple, Amazon, Microsoft, Alphabet) control our lives, made powerful by network effects. The combined market value of FAAMA exceeds seven trillion dollars and accounts for one quarter of S&P 500 index. Digital advertising is controlled by two landlords—Google and Facebook. Apple is the most valuable company on this planet. The big five tech companies have one proponent on their side, the user, who enjoys immense consumer surplus. FAAMA is accused of devouring competition and being the cause of many social evils. Lawmakers worldwide are trying to rein them, but not with much success.

Date: 2023
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DOI: 10.1007/978-981-19-8148-7_7

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