Saishunkan: Rejuvenation by Living in Harmony with Nature (and Customers)

Lucy Gongtao Chen (), Chung-Piaw Teo (), Tong Wang () and Yao-Zhong Wu ()
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Lucy Gongtao Chen: National University of Singapore
Chung-Piaw Teo: National University of Singapore
Tong Wang: National University of Singapore
Yao-Zhong Wu: National University of Singapore

Chapter 7 in TA-Q-BIN, 2015, pp 103-125 from Springer

Abstract: Abstract This chapter tells the story of a thriving cosmetic company, Saishunkan Co. Limited, and how it leverages on Ta-Q-Bin’s un-parallel reach in Japan to build up its delivery system, riding on its unique and equally marvellous tele-marketing system.

Keywords: TA-Q-BINTA-Q-BIN; YamatoYamato; SaishunkanSaishunkan; Last-mile deliveryLast-mile delivery; E-commerce; Customer relationship management; SustainabilitySustainability (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-981-287-673-7_7

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DOI: 10.1007/978-981-287-673-7_7

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