Pimax: How to Subvert VR Industry and Break Through Record of Kickstarter Crowdfunding

Hanmi Lin, Guichao Jin and Jianbo Weng
Additional contact information
Hanmi Lin: Hangzhou Normal University Qiangjiang College
Guichao Jin: Hangzhou Normal University Qiangjiang College
Jianbo Weng: Hangzhou Normal University Qiangjiang College

A chapter in Innovation of Digital Economy, 2023, pp 335-345 from Springer

Abstract: Abstract As we all know, crowdfunding provides a good financing channel for many companies, especially startups, to develop new products, and also enables companies to gain some early loyal user support, so it has become the first choice for many startups. Pimax Xiaopai Technology focuses on breakthroughs in technical performance, seizes the competitive advantage of 8 K head display technology, and carefully operates the Kickstarter crowdfunding through online and offline channels. The crowdfunding of more than 4.23 million US dollars from users broke the 5-year-old crowdfunding record of Oculus, and was listed in the “2019 World Guinness Records”, becoming the project with the highest amount of VR crowdfunding in the world.

Keywords: Pimax; Kickstarter; Crowdfunding; VR (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-981-99-1741-9_26

Ordering information: This item can be ordered from
http://www.springer.com/9789819917419

DOI: 10.1007/978-981-99-1741-9_26

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().