Kylin Plan: Building a Cross-Border E-Commerce Service Ecology, Empowering the Transformation of Chinese Manufacturing to Go Abroad

Guichao Jin () and Hanmi Lin
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Guichao Jin: Hangzhou Normal University Qianjiang College
Hanmi Lin: Hangzhou Normal University Qianjiang College

A chapter in Innovation of Digital Economy, 2023, pp 433-441 from Springer

Abstract: Abstract In recent years, cross-border e-commerce has become an essential path for many export enterprises to transform and upgrade. However, in 2018, cross-border e-commerce encountered the twists and turns, and it has shifted from “flow is king” to “supply is king”. Therefore, Kylin Plan was born to explore the effective path of developing cross-border e-commerce by relying on industrial clusters and empowering the transformation of China’s manufacturing industry. Then, the first Kylin Pavilion – Pingyang Kylin Pavilion was established, and in three years, 40+ Kylin pavilions were landed, and the Kylin Pavilion map went from Zhejiang to the whole country. Kylin plan initially built a basic service ecosystem to provide traditional manufacturing companies with wings of operations and talents; in 2021, Amazon’s “store closures” began to sweep across China, at the same time, to continuously improve its professional service capabilities, Kylin plan devotes itself to constructing a compliance system and focusing on building overseas brands. In addition, Kylin Plan has also launched “100 million US dollar accelerator”, enabling Chinese manufacturing to transform overseas.

Keywords: Kylin plan; Cross-border service ecosystem; Chinese manufacturing; Brand transform overseas (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1007/978-981-99-1741-9_34

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