Crossing the Gap: Kang Nai Xin Reconstructed the Closed Loop of Its Business Model

Yongfa Li, Hengyang Kong, Yufan Hou and Yanlin Jin
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Yongfa Li: Anhui University of Finance and Economics
Hengyang Kong: Anhui University of Finance and Economics
Yufan Hou: Anhui University of Finance and Economics
Yanlin Jin: Nanjing Sanshiji Culture Media Co., Ltd.

A chapter in Innovation of Digital Economy, 2023, pp 43-54 from Springer

Abstract: Abstract Jiangsu Kang Nai Xin Advertising Co., Ltd. was established in 1998, and has now developed into a media agency that has signed contracts with many radio and television groups in Jiangsu, Hunan, Zhejiang, Anhui, Tianjin, Sichuan, Jiangxi, etc. Such an advertising agency started the jewelry business in 2015, and then embarked on the road of wine e-commerce in 2017. The exploration of Kang Nai Xin's business model needs to bridge the gap between value creation and value capture, which is a problem and a driving force. This case aims to let learners understand the mechanism and path of scalable closed-loop construction between value creation and value capture in business models.

Keywords: Value creation; Value capture; Business model closed-loop; Traditional media; e-commerce (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-981-99-1741-9_4

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DOI: 10.1007/978-981-99-1741-9_4

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