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Xuehua Wang ()
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Xuehua Wang: Tongji University

Chapter Chapter 10 in Cultural and Social Influences on Consumer Behavior, 2023, pp 221-228 from Springer

Abstract: Abstract The goal of this book is to shed light on the effects of certain cultural and social influences on consumer behavior. Specifically, the investigation centers on uncertainty avoidance and superstitious consumption, repeating rituals and willingness to use the ritualized product, and external threats and green consumption as well as how to solve inter-client conflicts. This chapter would discuss the implications of the hypotheses, propositions, results and findings for both research and practice.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-981-99-6183-2_10

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DOI: 10.1007/978-981-99-6183-2_10

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