Social Interaction and Digital Content Consumption

Xuejing Ma
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Xuejing Ma: East China Normal University

Chapter Chapter 7 in Social Influence on Digital Content Contribution and Consumption, 2023, pp 135-150 from Springer

Abstract: Abstract In this chapter, our attention shifts to the subject of digital content consumption. This chapter explores how social interaction influences users’ content consumption behavior and examines how this effect varies based on the contributors’ level of experience. Our findings reveal a positive correlation between users’ social interaction and gift sending, particularly among contributors with high levels of content provision experience. This research underscores the significance of social influence in digital content consumption.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-981-99-6737-7_7

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DOI: 10.1007/978-981-99-6737-7_7

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