Dynamics of Digital Content Consumption and Social Norm

Xuejing Ma
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Xuejing Ma: East China Normal University

Chapter Chapter 8 in Social Influence on Digital Content Contribution and Consumption, 2023, pp 151-181 from Springer

Abstract: Abstract This chapter examines the evolution of users’ digital content consumption behavior over time. Our empirical analysis indicates a decreasing trend in users’ payment for digital content. We delve into the underlying mechanism and confirm the explanation of the substitution effect. We also explore the potential use of social influence to alleviate the decline in content payments and discover that social norms can serve as a tool to mitigate the decrease in digital content consumption over time, as users tend to increase their payments when they observe others making large payments.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-981-99-6737-7_8

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DOI: 10.1007/978-981-99-6737-7_8

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