Marketing Wisdom

Edited by Kartikeya Kompella ()

in Management for Professionals from Springer

Date: 2019
ISBN: 978-981-10-7724-1
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Chapters in this book:

Extreme Trust: The Competitive Necessity of Proactive Trustworthiness

Don Peppers and Martha Rogers

Net Promoter Score and Its Successful Application

Richard Owen

Focus on ROE (Return on Empathy) to Increase ROI

Mark Ingwer and Andrea Rowden

How Leading Brands Deliver Marketing with Meaning

Bob Gilbreath

Hidden in Plain Sight: How to Create Your Company’s Next Big Growth Strategy: 10 Years Later

Erich Joachimsthaler, Agathe Blanchon-Ehrsam and Markus Zinnbauer

The Four A’s of Marketing

Jagdish N. Sheth and Rajendra S. Sisodia

The Ten Principles Behind Great Customer Experiences

Matt Watkinson

Who Do You Want Your Customers to Become?

Michael Schrage

Stories Make the Difference

Neil Baker and John Simmons

Marketing 3.0: From Products to Customers to the Human Spirit

Philip Kotler, Hermawan Kartajaya and Iwan Setiawan

Service Innovation—A Jobs-to-Be-Done Guide

Lance A. Bettencourt

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DOI: 10.1007/978-981-10-7724-1

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