Hidden in Plain Sight: How to Create Your Company’s Next Big Growth Strategy: 10 Years Later

Erich Joachimsthaler (), Agathe Blanchon-Ehrsam () and Markus Zinnbauer ()
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Erich Joachimsthaler: Vivaldi
Agathe Blanchon-Ehrsam: Vivaldi
Markus Zinnbauer: Vivaldi

A chapter in Marketing Wisdom, 2019, pp 61-80 from Springer

Abstract: Abstract In 2007, we created the Demand-first Innovation and Growth model (DIG).This framework proposed a systematic, repeatable process to help brands identify the biggest opportunities for innovation and growth hidden in plain sight. By creating an innovation playbook and accompanying strategy, companies could then effectively leverage those opportunities for substantial new growth.

Keywords: Platform Growth; Landscape Demands; Opportunity Space; Innovation Studio; Joachimsthal (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-981-10-7724-1_5

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DOI: 10.1007/978-981-10-7724-1_5

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