Strategies of Internationalization: An Overview
Stefan Schmid ()
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Stefan Schmid: ESCP Europe Berlin
A chapter in Internationalization of Business, 2018, pp 1-25 from Springer
Abstract:
Abstract Firms operating across borders have to take numerous strategic decisions. The following contribution will provide an overview of the essential strategic decisions that compose strategies of internationalization. The five central dimensions of internationalization strategies are (1) market entry strategies, (2) target market strategies, (3) timing strategies, (4) allocation strategies and (5) coordination strategies. It is further argued that the potential of foreign units abroad should be exploited to create and utilize sustained competitive advantages. However, before formulating internationalization strategies, extensive strategic analyses have to be undertaken, and the firm’s internationalization philosophy and internationalization objectives should be carefully considered.
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mirchp:978-3-319-74089-8_1
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DOI: 10.1007/978-3-319-74089-8_1
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