Aldi and Lidl: From Germany to the Rest of the World

Stefan Schmid (), Tobias Dauth (), Thomas Kotulla () and Fabienne Orban ()
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Stefan Schmid: ESCP Europe Berlin
Tobias Dauth: HHL Leipzig Graduate School of Management, Fraunhofer Center for International Management and Knowledge Economy
Thomas Kotulla: ESCP Europe Berlin
Fabienne Orban: HHL Leipzig Graduate School of Management

A chapter in Internationalization of Business, 2018, pp 81-98 from Springer

Abstract: Abstract Within the retail industry, the grocery discount segment has grown in importance during the last decades. Aldi and Lidl are the two leading grocery discounters worldwide. The present case study outlines the internationalization of Aldi and Lidl. Not only market entry strategies but also target market and timing strategies as well as the standardization-differentiation controversy are addressed.

Date: 2018
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DOI: 10.1007/978-3-319-74089-8_4

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