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Comparison of Consumer Responses to Genetically Modified Foods in Asia, North America, and Europe

Jill McCluskey (), Kristine Grimsrud and Thomas I. Wahl
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Thomas I. Wahl: Washington State University

Chapter Chapter 11 in Regulating Agricultural Biotechnology: Economics and Policy, 2006, pp 227-240 from Springer

Abstract: Abstract Consumer attitudes toward genetically modified (GM) food products are complex and differ across cultures. This study uses consumer survey data to compare consumer attitudes towards GM food across Canada, China, Japan, Norway, and the United States. The comparisons are based on the significance of covariates included in country-wise estimations of willingness to pay for GM foods. The Canadian respondents were similar to U.S. respondents. Japan and China differ more from each other than do Japan and Norway. The Chinese were the most favorable toward GM foods. We argue that cultural attitudes including valuing tradition and skepticism of science must be considered when marketing GM products.

Keywords: consumer response; genetically modified food; China; Japan; Norway; Canada; United States (search for similar items in EconPapers)
Date: 2006
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DOI: 10.1007/978-0-387-36953-2_11

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