Understanding Tourist Diaspora: An Interdisciplinary Mixed Mode Design Documenting Greek Tourist Diaspora

Despina A. Karayanni (), Siva Ram Vemuri and Vasilis Ieronymakis
Additional contact information
Despina A. Karayanni: University of Patras
Siva Ram Vemuri: Charles Darwin University
Vasilis Ieronymakis: Athens University of Economics & Business

A chapter in Strategic Innovative Marketing and Tourism, 2019, pp 893-901 from Springer

Abstract: Abstract Even though diaspora tourists are significant contributors to the economies of people’s origins they are largely inconspicuous in tourism marketing deliberations. This is despite three growing trends challenging conventional tourism deliberations. First, diaspora tourists are increasingly becoming visible as ‘silent’ contributors to the national economies. Second, their contributions are recognized as benefiting the ‘informal’ sector. Third, they are growing in numbers due to increased migrations. Such conspicuous silence calls for a need to innovate thinking to harness the growing diaspora tourist contributions. This paper calls for recognizing the tourist diaspora as an emerging market and espouses the benefits of making the tourist diaspora visible. It is premised on a belief that understanding diaspora tourist and their traits would provide the basis for developing novel approaches to marketing, and for examining the role of use of innovative technologies for linking diaspora tourism and their economic contributions in a sustained manner. Work reported in this paper is an extension of earlier work by the authors [Vemuri et al. (Greek diaspora and economic recovery, 2015); Vemuri et al. (Perspectives on Hellenic Diaspora. Charles Darwin University Press, 2018)] and is based on the results from a mixed mode survey of aggregate tourist behavior based on 147 responses. The paper suggests the relevance of applying an interdisciplinary framework for tourism marketing activities associated with identified behavioral traits of Greek diaspora tourists.

Keywords: Tourism-marketing strategies; Diaspora Value Capitals; Greek tourist diaspora (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-12453-3_103

Ordering information: This item can be ordered from
http://www.springer.com/9783030124533

DOI: 10.1007/978-3-030-12453-3_103

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().