Economics at your fingertips  

Innovation in Graphic: Print Communication and Its Contribution to Marketing Strategies

Anastasios E. Politis
Additional contact information
Anastasios E. Politis: HELGRAMED—Hellenic Union of Graphic Arts and Media Technology Engineers

A chapter in Strategic Innovative Marketing and Tourism, 2019, pp 983-987 from Springer

Abstract: Abstract Marketing strategies are applied in numerous forms all around the world. One of the principal means for running marketing is through various forms of communication, which are implemented by print, electronic and mobile media. The present study reveals the enhancement of communication with technological innovations providing added value, support significantly marketing and contribute to the increase of sales to the products. As such relying on print technologies appears as a stable and concrete basis for marketing and sales.

Keywords: Graphic communication; Marketing strategies; Printing; Finishing; Packaging (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations: Track citations by RSS feed

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Ordering information: This item can be ordered from

DOI: 10.1007/978-3-030-12453-3_113

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().

Page updated 2023-09-24
Handle: RePEc:spr:prbchp:978-3-030-12453-3_113