Innovation in Graphic: Print Communication and Its Contribution to Marketing Strategies
Anastasios E. Politis
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Anastasios E. Politis: HELGRAMED—Hellenic Union of Graphic Arts and Media Technology Engineers
A chapter in Strategic Innovative Marketing and Tourism, 2019, pp 983-987 from Springer
Abstract Marketing strategies are applied in numerous forms all around the world. One of the principal means for running marketing is through various forms of communication, which are implemented by print, electronic and mobile media. The present study reveals the enhancement of communication with technological innovations providing added value, support significantly marketing and contribute to the increase of sales to the products. As such relying on print technologies appears as a stable and concrete basis for marketing and sales.
Keywords: Graphic communication; Marketing strategies; Printing; Finishing; Packaging (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-12453-3_113
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