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Sustainable Development of Skills for the Tourism Sector and Its Financial Impact

Sofia Asonitou () and Chara Kottara
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Sofia Asonitou: University of West Attica
Chara Kottara: Aegean College

A chapter in Strategic Innovative Marketing and Tourism, 2019, pp 1121-1129 from Springer

Abstract: Abstract Tourism has proven internationally one of the most fast growing sectors of the global economy. It has a multiplex character and has established tight connections to the technological evolution and the digital marketing. Businesses and consumers ask for new kind of services and consequently new needs appear and new skills are required from the working population in order to satisfy current trends. This study examines the range of professional skills that should be reinforced in the Greek tourism business environment, along with the financial impact, by employing a secondary research method using data from a variety of resources. The framework of the study includes the “business, educational and academic research systems” with regards to skills development and employers’ needs. Results confirm the necessity for deeper cooperation between education and market in order to improve graduates’ professional skills.

Keywords: Skills; Financial impact; Digital marketing; Tourism; Greece (search for similar items in EconPapers)
Date: 2019
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DOI: 10.1007/978-3-030-12453-3_129

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