Lector in Fabula: Reinventing Digital Publishing to Attract the Youth and Strengthen Cultural Capital in Sites Museums and Collections
Dorothea Papathanasiou-Zuhrt () and
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Dorothea Papathanasiou-Zuhrt: Artifactory
Aldo Russo: Artifactory
A chapter in Strategic Innovative Marketing and Tourism, 2019, pp 1189-1197 from Springer
Abstract New digital publishing diversifies tourism offers in peripheral destinations with heritage-based products and services, addressing stakeholder alliances and improving professional skills to internationalize locally operating micro-enterprises, achieve excellence and facilitate their uptake by the global market. We present a composite tourism product created in seven peripheral destinations in Greece, Italy, Spain, Slovenia, Romania, Bulgaria and Turkey. The final product constitutes a digital publishing Trilogy (Cultural Route, iBook, Heritage Games) that is exploiting both the technology intense experience and the onsite condition in the territory. It is seamlessly connected with tourism consumption points at place level, facilitating authentic and multicultural experiences along with needed tourism services, accessible in real time, such as accommodation, facilities, transport, catering, souvenirs and traditional products, open, indoor and artistic activities. The product builds an unprecedented opportunity to terminate the vicious circle of generating and distributing low quality tourism commodities exchangeable by price.
Keywords: Cultural communication; Narration; 4IR (4th Industrial Revolution) (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-12453-3_136
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